If you can relax, and be creative, you can actually start making money with media buying today. There are many ways to do this, and people are open to offers, mostly because the rules are so flexible. When you think of banner advertising, Internet Marketers will not be the first ones in line to do these types of ads. There is not a lot of straightforward mechanics with media buying. It’s very flexible, which means there will always be risks involved.
There are a lot of important things that you need to know to be good at media buys. It is important to have tracking software set up–failing at this is media buying suicide. What you want to do is track where everyone is coming from in your campaigns. Affiloblueprint 3 will cover this in greater detail.
All the entry points and the banners they clicked on to get there. This is the only way that you will be able to measure the efficacy of your different banners. Tracking your banners’ conversion rate can be done in a number of ways. This is all fine and good but you need to be able to use analytics on your website so that you can truly understand performance metrics. Then, you need time to get enough data so you can create benchmarks for your campaigns. Also, be sure you are optimizing your banner ads and never be satisfied with initial results.
As you probably know, human nature is very curious indeed. The assumption that many people make when looking at the advertised rates is that they are fixed, but this is not the case at all. These rates, despite not being fixed, are the ones that most advertising customers end up paying. Whenever you talk with advertisers, ask about the rates, and see if you can change them. Think of your media buy package, and ask for the most outrageous when you can think of. You will of course be thrown out if you come up with something so ludicrous that no one would give it to you. So you have to be reasonable about what you ask for. Most of them will ask why you want a particular package. If you know why you want it, you can easily respond to their question. What you’ll find is some sites will accept your outrageous offer. The very worst thing anyone can say to you is, no.
Anyone that is new to media buys will often make mistakes when getting their feet wet in this industry. Their first media buy, instead of being frugal, they end up making the mistake of spending way too much money. Saying that you are making a media buy is something that sounds impressive when you say it. Usually this ends up in failure, which is not what you want to do. What you need to do is start small, going into banner ads, and then moving up from there. It is imperative that you see how a website performs before you start spending time and money with them. As you probably know, many websites have absolutely terrible traffic which you want to avoid. Don’t spend a lot of money finding these sites. Keep your expenses to a minimum at all times. Many affiliates make money with media buying, something that you probably would not have thought of. If this is going to work, you have to pick the right products when you do this. On the other hand, even without doing ad buying, you can fail just as easily by choosing the wrong product to promote.